Buy only the great stocks, buy only the best way: Low cost investing program ("LCIP")

Shareowner, Mar/Apr 2002

Low Cost Investing Program ("LCIP")

Administered by Canadian ShareOwner Investments Inc., a member of the Canadian Investor Protection Fund, the Investment Dealers Association of Canada and a participant in the Canadian Depository for Securities

RSP Trustee: The Trust Company of Bank of Montreal

The Gallery of LCIP Stocks

As an investor, you want to purchase stocks that have a high likelihood of significantly outperforming the returns available from typical savings accounts, GICs, government bonds, mutual funds and index tracking products. These superior rates of return are available only if you purchase the highest quality stocks (the "Great Stocks") with a high capacity to continue growing future revenues and earnings at a high rate - consistently.

To assist you in your identification and selection of Great Stocks, we've enclosed the Revenue and EPS Profiles for all the securities available through the Low Cost Investing Program ("LCIP"). By simply scanning these Profiles you can easily identify those companies whose future prospects you might wish to study. It's companies with strong prospects for at least continuing a long history of growing both revenues and earnings at a high rate, consistently, that represent potentially very attractive investment opportunities for long-term investors.

Once you've identified companies with strong future prospects, you always want to purchase them in the Best Way. That is, with a series of modest purchases spread out over several months, quarters or even years (See page 23 for how the Gold Plan can assist you with gradually building your position in a stock.)

Canadian ShareOwner's Mission

The cornerstone of the Canadian ShareOwner's educational program for private investors is practical instruction about the well-documented, direct relationship - over the longer term - between growth in a company's revenues and earnings, and, growth in its share price.

Great Stocks. To focus long-term investors on this central principal of valuation, Canadian ShareOwner has characterized companies with a long history of growing both revenues and earnings at a high rate, consistently, and strong prospects for continuing to do so as "Great Companies." When the shares of a Great Company are attractively priced, it is characterized as a "Great Stock".

Grief Stocks. In contrast, regardless of the current price, companies with a history of erratic - and frequently negative - growth in revenues and highly uncertain prospects for an eventual turn-around have been characterized as "Grief Stocks" for longterm investors. While these stocks may be of interest to `market timers' and `day traders,' they typically bring long-term investors only losses and attendant disappointment, indecision and remorse.

What Canadian ShareOwner Does

Canadian ShareOwner assists private investors in searching for potential Great Stocks with stock-study tools and with lists of stocks that have historical revenue and earnings profiles that are consistent with its definition of Great Stocks. Throughout its educational material, Canadian ShareOwner teaches investors that historical performance is no guarantee of future performance so that even yesterday's Great Stocks can deteriorate into Grief Stocks.

Accordingly, Canadian ShareOwner urges its readers to study stocks that have qualified as Great Stocks historically, and assess for themselves, each stock's current price and potential for continuing its history of growing revenues and earnings at a high rate, consistently, in the future.

What Canadian ShareOwner Does Not Do

In keeping with its educational focus, Canadian ShareOwner does not provide investors with any specific, single assessment of a company's current price, or, prospects for continuing its historical revenue and earnings performance. Such future-oriented judgments are the determining factor in estimating the future return and risk of a stock, and, its suitability as an investment for any specific reader.

Accordingly, readers should be aware that the information provided by Canadian ShareOwner is insufficient - by itself - for them to make a completely-informed investment decision to either purchase or sell any stock featured or otherwise presented in Canadian ShareOwner. For such decisions, readers need - among other activities - to develop their own judgments about: a company's prospects for growing its revenues and earnings in the future; and, the attractiveness of the stock's current price.

Notes

1. Commissions. You can purchase any of the securities in the LCIP (see list on opposite page) with commissions as low as:

* under $1 per trade for pre-authorized purchases through the Gold Purchase Plan;

* $5 per trade for pre-authorized purchases through the Silver Purchase Plan; and,

* $6 per trade for Lump-Sum Purchases. Details of these commissions are available on of this Purchase Form.

2. For Gold Purchase Plans, write the dollar-amount of each security that you wish to purchase every 1, 2 or 3 months in the space provided opposite each security. The annual commission is automatically added to the first withdrawal from your bank account.