Mopar: authentic performance

National Dragster, Jul 15, 2005

Mopar, the longest-running sponsor of an NHRA national event, proudly continues its title sponsorship of the 26th annual Mopar Mile-High NHRA Nationals. As the exclusive original-equipment supplier of parts and accessories for Chrysler, Dodge, and Jeep vehicles, Mopar welcomes the loyal fans of the NHRA POWERade Drag Racing Series to Bandimere Speedway, one of the nation's finest motorsports facilities.

Team Mopar's long-standing reputation for excellence in drag racing is without equal. Mopar's trio of Hemi-powered Pro Stock entries, helmed by Alien Johnson, Richie Stevens Jr., and two-time NHRA POWERade Pro Stock world champ Jeg Coughlin, will no doubt be a force to reckon with on the Bandimere strip. Just as potent is the Mopar Funny Car lineup of Gary Scelzi, Whit Bazemore, and Ron Capps. The Don Schumacher Racing drivers have used Hemi power to score a number of impressive victories this season.

The depth and success of Mopar's racing program make it one of the most highly regarded in the performance industry. The drivers who compete under the Team Mopar banner are among the best in the business and make up one of the widest-ranging race teams in the world - 20 vehicles compete in 10 different racing series. Mopar also made history last year when Kasey Kahne piloted the first NASCAR Cup car to carry the Mopar paint scheme at Lowe's Motor Speedway. The success and determination of Mopar's racing efforts is a direct reflection of the unique passion that defines the Mopar brand. That passion has driven the success of www.moparspeed.com, which provides weekly news and photos on the expansive Team Mopar lineup.

The 26th annual Mopar Mile-High NHRA Nationals also marks the return of a key link in Mopar's performance-parts heritage. Mopar's performance-parts technical support will again be known as Direct Connection, just as it was in years past, reinforcing Mopar's dedication to provide Authentic Performance to its customers. Also this year, the new, full-color 2005 Performance Parts Catalog - which features information on Mopar's exciting new parts, comprehensive listings of available parts, and updates on everything from descriptions to applications - was released. To search an online version of the catalog, log on to www.mopar.com.

The spirit of Mopar - poise, strength, and attitude - is a testimony to its proud American heritage as well as to all of the engineers, racers, business owners, and enthusiasts who have made the blue M more than just a logo. Through extensive research and development, state-of-the-art labs and facilities, and industry-leading product-development processes, the future of Mopar has never looked brighter. Wherever in the world Chrysler, Jeep, and Dodge vehicles are sold, driven, or raced, Mopar offers the maintenance, repair, collision, and performance parts to keep them operating at their peak. And as it has always been, Mopar products are designed and developed exclusively for Chrysler-group vehicles.

One thing that Mopar has learned in its more than 60 years is that in the fast-moving and dynamic automobile industry, there's simply no time to stand still. From the staging lanes to the service lanes, Mopar is committed to helping car people get the most from their vehicles.