(Cap Ventures)

Print Action, Feb 2003

CAP VENTURES claims 2003 will be the year CRM matures in its report entitled You Can't Build CRM Without Content. But the concept won't work for a company that does not have the proper dynamic content solutions to back it up. Using 1,200 responses, CAP Ventures compiled a list of factors for a successful CRM program, these include: making customer-focused goals; the integration of CRM applications and content systems; and providing segmentation and personalization.

Full versions of the report can be purchased at www.capventures.com.