(Publishers Information Bureau)

Print Action, May 2003

PUBLISHERS INFORMATION BUREAU reports that total advertising revenue for the month of March increased 11.6 per cent when compared with March of last year, closing at US$1.6 billion. Ad pages for March totaled 21,561, up 9.1 per cent from last year. Year-to-date, advertising revenue closed at nearly $3.8 billion, which is an increase of 10.3 per cent over last year.

Drugs & Remedies and Home Furnishings & Supplies saw big increases in ad revenue in March 2003. Only Technology experienced declines in both revenue and pages.