National packaging award winners: the Design Exchange and the Packaging Association of Canada teamed up this year to raise the international profile of the Canadian package industry

Print Action, Jun 2003

Design Exchange Best of Show Award

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Customer: Cuisipro

Manufacturer/Structural Designer: Jayar Die and Design

Graphic Designer: Hahn Smith Design

Prepress/Printer: Hung Hing Printing Group

Judge's Comments: Honours the single entry that epitomizes the principles of universal design, originality, innovation, environmental sustainability, communication/shelf impact, purchase appeal, and quality of execution. Graphic treatment is both simple and sophisticated. Package employs four different languages to detail the features of both the individual product and the Cuisipro line, underscoring the product's universality. Dade creative use of minimal materials while maintaining the high-end look and feel of the product. This minimalist approach also enhances the environmental sustainability of the package.

Chairman's Choice Award

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Project: Fruitopia

Customer: Minute Maid Company Canada

Manufacturer/Structural Designer: Blue Ridge Paper Products

Graphic Designer: Sonoco Canada

Printer: Werle Design Associates

Prepress: American Packaging, Blue Ridge

Judge's Comments: 4-colour process and special PMS inks create the funky 3D graphics, bold colours and contemporary design that mark the Fruitopia brand. Colours are also effectively used to differentiate flavours while maintaining strong brand identity. The end result is a package that stands out on the shelf and calls for action.

Consumer's Voice Award

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Project: Creemore Springs Gift Pack

Customer: Creemore Springs Brewery Manufacturer/Structural Designer: Smurfit-Image PAC

Graphic Designer: Retail Communications

Prepress/Printer: Image Pac Graphics

Judge's Comments: Recognizes the entry that best addresses current consumer packaging preferences. The package conveys a hand crafted or craftsman look and feel. An innovative internal structure to protect the product using E-Flute corrugated material. Of particular note, the recessed handle at the top of the box allows for easy palletization.

CASPAC Award

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Project: Le Petit Chef

Customer: Les Mets Du Commensal Inc.

Manufacturer/Prepress/Printer: Cartem Ecco Inc.

Graphic Designer: Blazing Design Inc.

Judge's Comments: Canadian Seniors Packaging Advisory Council selected the Le petit chef line of microwaveable meals by as the single entry that best meets the needs of an aging population. Attractive and colourful, the family of packages ensures maximum legibility through effective use of contrasting colours for type and background - a key consideration for an aging population. Product information of keen interest to seniors is particularly well presented, including food allergy warnings and number of servings.

More National Packaging Award Winners

Brand Marketing Gold Awards

Project: Fruitopia

Customer: Minute Maid Company Canada

Manufacturer/Structural Designer: Blue Ridge Paper Products

Graphic Designer: Sonoco Canada

Printer: Werle Design Associates

Prepress: American Packaging, Blue Ridge

Project: Crispers

Customer: Kraft Canada

Manufacturer/Converter: Print Pack

Graphic Designer: Corporate Visuals

Prepress/Printer: Southern Graphic Systems Canada

Project: Howard Johnsons's Enterprises

Customer: Howard Johnson's Ent.

Manufacturer: Poly-Cel Packaging

Converter: Direct Plastics Group

Prepress: GMF Flexo Prepress

Printer: Poly-Cel Packaging

Project: Halls Fruit Breezers

Customer: Pfizer U.S.

Manufacturer/Structural Designer: Caraustar Birmingham Carton Plant

Graphic Designer: Davis

Prepress/Printer: Phototype

Project: Chips Chunks Ahoy!

Customer: Kraft Canada Inc

Graphic Designer: Corporate Visuals Inc.

Prepress/Printer: Southern Graphic Systems Canada

Decorated Corrugated Fibreboard Gold Awards

Project: Marquis De Mericourt

Customer: Maison Des Futailles

Manufacturer/Structural Designer: Norampac Inc. Lithotech

Graphic Designer: Goodhue et Associates

Prepress/Printer: Norampac Inc. Lithotech

Project: Werther's Original

Customer: Storck Canada Inc.

Manufacturer/Structural Designer:

Graphic Designer:

Prepress/Printer:

Project: Rickard's Taster's 12-pack

Customer: Molson Canada

Converter/Manufacturer/Structural Designer: Smurfit-Image PAC

Prepress/Printer: Image Pac Graphics

Project: Cypress Honey Lager

Customer: Granville Island Brewing

Converter/Manufacturer/Structural Designer: Smurfit-MBI

Graphic Designer/Prepress/Printer: Image Pac Graphics

Project: President's Choice Yard Bull

Customer: Loblaw Brands Ltd.

Structural Designer: Mehano

Prepress/Printer: Cartografica Veneta

Distribution Packaging Gold Awards

Project: Creemore Springs Gift Pack

Customer: Creemore Springs Brewery

Manufacturer/Structural Designer: Smurfit-Image PAC

Graphic Designer: Retail Communications

Prepress/Printer: Image Pac Graphics

Flexible Packaging Gold Awards

Project: Crispers

Customer: Kraft Canada

Manufacturer/Converter: Print Pack

Graphic Designer: Corporate Visuals

Prepress/Printer: Southern Graphic Systems Canada

Project: Chips/Chunks Ahoy!

Customer: Kraft Canada Inc

Graphic Designer: Corporate Visuals Inc.

Prepress/Printer: Southern Graphic Systems Canada