(Noosh Inc.)

Print Action, Jun 2003

NOOSH INC., a provider of collaborative e-business software for print, inked a deal to help manage the commercial printing and direct-mail operations of the San Jose Mercury News, which is owned by the country's second-largest newspaper publisher, Knight Ridder. The paper's Targeted Delivery team, which works on behalf of Mercury News advertisers, is using Noosh's project management and procurement capabilities to track, monitor, procure and store advertising campaign projects.

These projects take final form as printed advertising inserts in the paper, direct-mail pieces or a combination of both.