Arts Publications
Topic: RSS Feed(Heidelberg's NexPress 2100)
Print Action, Sep 2003
>HEIDELBERG's NexPress 2100 is claimed to be the driving force behind a successful Saab dealership campaign in Germany. Based on vehicle age, three owner groups were defined and each received a mailing of offer cards for accessories and services. The offer cards were stored online as templates, enabling the dealers to directly access them, type in their prices and order them in the numbers needed.
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