IBM Targets EMC Customers With Storage Migration Program

Enterprise Networks & Servers,  Jan 2004  

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IBM is launching a storage migration program aimed specifically at replacing customers' EMC storage servers with scalable IBM storage servers. The program includes the introduction of a technology designed to ease the migration to IBM storage servers.

"We have been seeing increased customer interest in replacing high cost, proprietary EMC storage products with IBM storage solutions. This migration program is designed to help customers realize the substantial technology and cost benefits offered by IBM storage products," said Dan Colby, general manager of IBM Storage Systems. "This patent-pending migration technology provides an easy path to help speed the migration process and avoid network downtime moving customers offof EMC products."

The initiative implements a threepronged approach.

Assessing On Demand Infrastructure: Evaluate customers' current storage infrastructure and develop a new solution that can help address the need for greater performance and lower total cost of ownership. A key focus will be to develop an optimized solution that can help maximize a customer's return on investment.

Providing Storage Infrastructure: Assessing implementation storage options that suit customer needs.

Deploying Solution: Provide data migration services to help move the customer's existing data from older EMC systems to new IBM storage solutions. These services utilize IBM technology to support a quick and non-disruptive data migration.

IBM has also identified its network of IBM Business Partners as a key factor of success with the migration program. As a part of the initiative, IBM Business Partners have also been enabled to provide the data migration services and have been given access to IBM's data migration tools, services and support. Through this initiative, IBM is working to extend the reach of IBM TotalStorage solutions and increase IBM Business Partner sales momentum.

Copyright Publications & Communications, Inc. Jan 2004
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