3D Benchmarking for CRM offers clients statistical evidence of CRM best practices

Enterprise Networks & Servers, May 2005

Unisys Corp. is offering the industry's first CRM benchmarking research service - Unisys 3D Benchmarking for CRM.

"Does anyone truly know what a CRM best practice is?" Rich Jaso, managing partner of Unisys' North American CRM practice, asked. "No, they don't. Up until now organizations had to rely on Observed' best practices, containing little or no statistical evidence to support them.

"In an industry first, Unisys 3D Benchmarking for CRM will provide statistically-validated best practices that allow organizations to confidently implement those CRM programs that will best support their business goals."

Specifically, 3D Benchmarking for CRM offers customers the following:

* a multi-dimensional evaluation of how their strategies, processes, resources and technologies intersect and impact business performance across the enterprise;

* an in-depth audit of their existing marketing, sales, service and support functions;

* a comprehensive analysis of CRM functions compared against their peers; and

* a collection of benchmark results detailing key performance indicators, operational measures and practices and a cause and effect analysis.

The statistically validated benchmark results will help organizations determine what CRM practices must be preserved, adopted or eliminated to remain competitive in today's market. With this level of visibility, companies can select the most powerful investments for performance improvements, moving closer to becoming 3D Visible Enterprises (3DVE) - organizations that can see the effect of business decisions before they are made.