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Design Management Review
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Articles in Spring 2004 issue of Design Management Review
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Declaring victory: Toward a new value proposition for business design
by Moore, Carol -
A place at the table: Taking design from service to corporate function
by Fluharty, Bill -
Decisions
by Powell, Earl N -
Design's strategic role at Herman Miller
by Beckwith, Deanne -
Ethnography for business: Optimizing the impact of industrial design
by Reese, William -
Integrating design into organizational culture
by Lockwood, Thomas -
Some Place Like Home: Using Design Psychology to Create Ideal Places
by Kruzinski, Donald -
Evolving the UPS brand
by Bloomenkranz, Larry -
Design matters
by Walton, Thomas -
Designing for People
by Hollins, Bill -
Customer loyalty and experience design in e-business
by Long, Karl -
Found in translation: Bringing a Japanese brand to life in the US
by Garvey, Gloria; Gramann, Brook -
Perspectives on designing design managers
by Green, Lee D; Smith, Jeff; Bryant, Gary; Cooper, Rachel; Et al -
English patient: Recovery through design in the medical sector, The
by Smart, Kirsty; Phillips, Mark; Press, Mike
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