Design Management Review

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Articles in Summer 2004 issue of Design Management Review

• From Three Breads to One Brand
  by Kinsley, Pat
• Joining People & Brands
  by Eckersley, Michael
• Leveraging Design's Core Competencies
  by Conley, Chris
• How Deep-Dive Consumer Research Defined an Emerging Market and Helped to Create a Brand
  by O'Connor, Bill
• System Logics: Organizing Your Offerings to Solve People's Big Needs
  by Patnaik, Dev
• Decisions
  by Powell, Earl N
• Design as First Aid: The Wallace Cameron Company
  by Wood, Bruce
• Creating and communicating value(s)
  by Sametz, Roger
• Design: Strategic Partner with a Point of View
  by Richardson, Adam
• Sharing Life on the Go
  by Beaudet, Doug
• Managing Design to Leverage Organizational Objectives
  by Walton, Thomas
• Storytelling as a Critical Success Factor in Design Processes and Outcomes
  by DeLarge, Craig A
• Design Project Management
  by DeCesare, Pamela