Featured White Papers
- PCI DSS therapy for the smaller retailer (McAfee)
- CRM your salespeople will love (Oracle)
- Choosing the best CRM for your organization (Oracle)
Content provided in partnership with
Experimentation Matters
Mechanical Engineering, Jan 2004
Experimentation Matters. Stefan H. Thomke. Harvard Business School Press, 60 Harvard Way, Boston, MA 02-163. 307 pages. 2003. ISBN 1-57851-750-8. $35.
In a difficult economy, companies seek new solutions to gain a competitive advantage and cut costs. Author Stefan H. Thomke demonstrates why experimentation is crucial to growth and shows organizations how to fully integrate state-of-the-art new technologies into their experimentation process-whether a company offers products or services to its customers. In the past, the costs were prohibitive to all but large organizations in fields like pharmaceuticals and semiconductors, he says. Now many others are realizing huge benefits as well. He cites some interesting examples, including BMW and Bank of America, that have benefited from innovative techniques.
Copyright American Society of Mechanical Engineers Jan 2004
Provided by ProQuest Information and Learning Company. All rights Reserved
Find Research Guides for:
Find Featured Titles for: Health
- AAACN Viewpoint
- ABNF Journal, The
- AIDS Treatment News
- AMAA Journal
- Aboriginal Nurse, The
- Adolescence
- Adolescent Psychiatry
- Advances in Skin & Wound Care
- Age and Ageing
- Alabama Nurse
- Alberta RN
- Alcohol Research & Health
- Alternative Medicine Review
- American Family Physician
- American Fitness
- Men's Fitness
- Psychology Today
- Shape
Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »