DESIGN MATTERS: BROCHURES 01
Step Inside Design, Mar/Apr 2008
DESIGN MATTERS: BROCHURES 01 by Michelle Taute $24.99, softcover, 176 pages, Rockport Publishers (www.quaysidepublishinggroup.com)
"With so many messages coming at us everyday, brochures have blended into our lives like camouflage," notes regular STEP contributor Michelle Taute in her new book Design Matters: Brochures 01. "They show up in the mailbox alongside bills and credit card offers. One might even land on your desk at work touting changes in health or retirement benefits. Maybe a few make their way into your house via your child's backpack. They come with new gym memberships, new car shopping, and new aches and pains." So what can designers do to make their work stand out in the crowd? Taute offers insight on everything from basics like selecting images and creating layouts to helping a client best achieve goals regardless of budget.
Design Matters: Brochures 01 also showcases a number of case studies. Top designers from around the globe share the thought processes behind their effective, memorable print collateral, as well as tips and tricks they employed.
Whether you're looking for brochure design ideas or seek to enhance your skills, Design Matters: Brochures 01 is sure to provide inspiration for any brochure work you're doing now... or in the future.
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