Kenya Airways: an all-Africa hub?

African Business, April, 2008

Kenya Airways stands out as one of the few African airlines that has managed the transition from a sluggish state-owned company to a highly profitable, internationally respected airline and is cited as one of the most successful privatisation cases in Kenya.

Flying out of its hub, Jomo Kenya International Airport in Kenya's capital Nairobi, 'The Pride of Africa' is often affectionately referred to as 'KQ', its calling code.

Kenya Airways was founded in 1977 as a state-owned company and suffered many of the problems typically associated with parastatals that led to a worsening of operational and financial performance. In 1992, the company was technically bankrupt and government set up a committee that set the airline on the path to commercialisation and eventually privatisation.

It began to make its first profits in 1993/1994 and in 1995 the company restructured its debt and entered into an agreement with Dutch airline KLM who bought 26% of KQ and then became the single-biggest shareholder after the state.

KLM retained its 26% stake, and today, after the 1996 flotation on the Nairobi Stock Exchange (NSE), KQ is owned 30.94% by individual Kenyan shareholders, 14.2% by Kenyan institutional investors, 4.47% by foreign institutional investors and 1.39% by individual foreign investors. Government retains a 23% stake. KQ also took a cross-listing on the stock exchanges in neighbouring Kampala, Uganda, in 2002, and in Dar es Salaam, Tanzania, in 2004.

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In 2004, the merger between KLM and Air France further increased KQ's inte rnational network, routed through KLM's Shiphol hub and Air France's Charles de Gaulle airport in Paris-Roissy.

The tourism industry plays a key role in Kenya's economy and the support of a strong domestic airline has been instrumental in the sector's success over the past few years. But aside from bringing tourists from industrialised countries to Kenya, KQ has an unrivalled position on the African continent with its extensive and growing intra-Africa franchise.

As economic growth across sub-Saharan Africa accelerated over the past year the airline came into its own especially by serving the growing number of business travellers flying across Africa and beyond. With its hub in East Africa, KQ is in a key position to link West Africa with the Middle East and Asia and serves as an entry point to Africa, saving travellers to Central Africa from Europe and Asia the longer detour of transiting through South Africa.

KQ has received numerous awards. It is a five-time winner of 'African Airline of the Year' and has been voted 'Most Respected Company in East Africa', surveyed by PricewaterhouseCoopers and Nation Media Group, in 2005 and 2006. It has also been recognised as the best regional airlines and has received awards for its website, its inflight magazine, and in October 2005, was the first carrier in sub-Saharan Africa to receive the IATA Operational Safety Audit (IOSA) certification.

COPYRIGHT 2008 IC Publications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning

 

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