CALENDAR

Credit Union Management, Apr 2008

MAKING A CASE FOR HARVARD

Credit unions in today's competitive financial market must build trusted relationships with their members while keeping an eye to the future. The Advanced Leadership Institute, a challenging five-day program at one of the most highly respected business schools in the world, offers a framework for successfully meeting this dual challenge.

Presented in partnership with the California/Nevada Credit Union League at the Harvard Business School in Boston, Advanced Leadership Institute offers a once-in-a-career opportunity to truly transcend your day-to-day thinking and move to a more visionary strategic perspective.

The intensive five-day course is based on Harvard Business School's prestigious case study model, a powerful learning method that spotlights actual business situations.

Only through intense interaction can participants view real-world scenarios through a variety of perspectives and, as a result, enhance knowledge and strengthen retention of learned concepts. But Advanced Leadership Institute, July 20-25, is also designed to exclusively meet the professional development needs of credit union executives and board members. Some of the leading-edge case studies participants will explore focus on strategic finance, strategy development, service-value chain and next-level marketing.

Harvard faculty are respected in both the academic and business worlds as contemplative, visionary experts with a solid understanding of business principles in real-world practice. Under their guidance, participants will explore such topics as dynamics of the financial industry, customer relationship management, asset/liability management and new products and market segments.

Learn more and sign up at cues.org/ali/or contact Lucy Roidt at 800.252.2664 or 608.271.2664, ext. 5327.