value of CPMR for manufacturers, The

Agency Sales,  Mar 2003  

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Two manufacturers recently engaged us in conversation on the topic of MRERF's CPMR program. All agreed that the program did much to enhance the value of reps not only to the manufacturer, but also to the customer.

One participant in the conversation noted that his contacts with other manufacturers indicate his manufacturing peers actively seek out CPMR reps when considering who they want to represent them in the field.

"The CPMR designation absolutely maximizes the manufacturers efforts in the selection process." He adds that he has heard that some manufacturers value the program so much that they help pay the rep's tuition expenses. "I don't know if the absence of CPMR is a real deal breaker or not," he says, "but from a recruiting standpoint, it's a true benefit. I'd also say that when we manufacturers talk when we're looking for a rep, the existence of the CPMR designation assuredly comes up."

And in communicating with one of his company's independent reps, another manufacturing executive wrote the following: "...the planning focus, overall business skills and quality of your independent representative organization has improved dramatically over the last five years. In this regard, I believe the CPMR program has provided invaluable insight and training that was much needed. I encourage you to accelerate the process and continue the learning."

The Certified Professional Manufacturers' Representative (CPMR) program sponsored by MRERF, was created to provide executive education for owners and managers of professional field sales organizations. The program calls for a one-week commitment for each of three years, taking courses designed for rep firm owners.

Copyright Manufacturers' Agents National Association Mar 2003
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