STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE

Risk Management,  May 2008  

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STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE

RICHARD S. LEVICK & LARRY SMITH

A crises of communication is rarely accidental, claim LevicK and Smith. Often they are the result of direct attacks from people well-versed in media impact. But by "owning" the internet, companies can assure that reporters, customers and analysts see their side of the story first. By monitoring the blogosphere for company mentions, they can be informed early and respond quickly. The authors have a distinct bias against certain types of news sources, however, they demonstrate a clear understanding of the way the media game works-especially during a crisis. This newly released second edition of Stop the Presses also includes more comprehensive coverage of the blogosphere, data security breaches, and Sarbanes-Oxley compliance for surviving the "post-Enron amphitheater."

Copyright Risk Management Society Publishing, Inc. May 2008
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