Most Recent Articles from Medical Marketing and Media

• Reality check on pay 

  It's salary survey season again at MM&M and given the economic turbulence that has characterized the past year, we didn't really know what to...

  09/01/09 by Chase, James · More from publication

• PhRMA, friends air $12 million pro-reform TV spot 

  THE FIRST execution in PhRMA's promised pro-health reform campaign dropped on August 13 as the organization planned a deluge of advertising worth...

  09/01/09 by Arnold, Matthew · More from publication

• Eli Lilly revamps sales model for smaller territories 

  ELI LILLY & Co. will eliminate around 300 positions in its US diabetes, neuroscience and osteoporosis sales forces as it implements a new sales...

  09/01/09 by Arnold, Matthew · More from publication

• Agenda 

  Excitement is building for the MM&M Awards. Start- ing on page 76 of this issue, you will find stories and pictures from the judging day, plus the...

  09/01/09 · More from publication

• Pfizer finds space in the Twitterverse 

  PFIZER QUIETLY joined the tweeting masses in July, launching a corporate presence on social media phenomenon Twitter (pfizer_news). But while the...

  09/01/09 by Chase, James · More from publication

• Schering-Plough gears up Saphris launch 

  SCHERING-Plough announced FDA approval on a key pipeline antipsychotic, and is building a US sales force for a fourth-quarter launch. The product,...

  09/01/09 by Comer, Ben · More from publication

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