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A periodical focusing on marketing in the health industry.
Medical Marketing and Media
Most Recent Articles from Medical Marketing and Media 
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Reality check on pay
It's salary survey season again at MM&M and given the economic turbulence that has characterized the past year, we didn't really know what to...
09/01/09 by Chase, James · More from publication -
PhRMA, friends air $12 million pro-reform TV spot
THE FIRST execution in PhRMA's promised pro-health reform campaign dropped on August 13 as the organization planned a deluge of advertising worth...
09/01/09 by Arnold, Matthew · More from publication -
Eli Lilly revamps sales model for smaller territories
ELI LILLY & Co. will eliminate around 300 positions in its US diabetes, neuroscience and osteoporosis sales forces as it implements a new sales...
09/01/09 by Arnold, Matthew · More from publication -
Agenda
Excitement is building for the MM&M Awards. Start- ing on page 76 of this issue, you will find stories and pictures from the judging day, plus the...
09/01/09 · More from publication -
Pfizer finds space in the Twitterverse
PFIZER QUIETLY joined the tweeting masses in July, launching a corporate presence on social media phenomenon Twitter (pfizer_news). But while the...
09/01/09 by Chase, James · More from publication -
Schering-Plough gears up Saphris launch
SCHERING-Plough announced FDA approval on a key pipeline antipsychotic, and is building a US sales force for a fourth-quarter launch. The product,...
09/01/09 by Comer, Ben · More from publication
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Medical Marketing and Media: Issues from 2000
- How to choose the right insurance carrier for your business
- Real Estate: Prepare your properties to weather what lies ahead
- Technology: Be prepared if part of your global supply chain goes missing
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article



