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Industry: Email Alert RSS FeedFDA: Women's voices ok for risk info
Medical Marketing and Media, Feb 1999 by Dickinson, James G
Relax - it's OK to use women's voices, which are indeed more reassuring than men's, to convey risk information in DTC broadcast ads. The idea that the FDA frowns on this as some kind of "underhanded" minimizing of risk information grew out of a misinterpretation of remarks she made, the FDA Chief of DTC Drug Ads Nancy Ostrove clarified at a 12/9 Strategic Research Institute conference.
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Copyright CPS Communications Feb 1999
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