Glaxo toll-free number in FDA trouble

Medical Marketing and Media, Aug 1999 by Dickinson, James G

>The Food and Drug Administration's Division of Drug Marketing, Advertising, and Communications says it is concerned about a call center response physicians could receive on Glaxo Wellcome's Agenerase (amprenavir). In a letter to the company, the DDMAC said a representative staffing a toll-free telephone number given to physicians "provided a promotional message that included several false or misleading statements about the resistance profile of Agenerase."

Copyright CPS Communications Aug 1999
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