Health Care Industry
Industry: Email Alert RSS FeedNuvaRing DTC ads launched
Medical Marketing and Media, Jan 2006 by Iskowitz, Marc
ORGANON'S DTC campaign for its NuvaRing (etonogestrel/ethinyl estradiol vaginal ring) contraceptive launched nationally in late November, following a pilot in select markets.
The campaign, by CommonHealth shop Quantum, includes a 60-second TV commercial running in prime time, daytime and on cable, complemented by print placements in Us Weekly
The campaign is scheduled to run into 2006.
Most RecentHealth Care Articles
Consumer communications focus on the convenience of the contraceptive ring, which is designed to stay in place for 21 days, an Organon spokesperson said. -Marc Iskowitz
Copyright Haymarket Media, Inc. Jan 2006
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