Medical Marketing and Media

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Articles in Jan 2008 issue of Medical Marketing and Media

• Advanstar launches med title portal
  by Arnold, Matthew
• As I See It
  by Dickinson, James G
• How bad can journal ad drought get?
• Harte-Hanks adds to digital practice
  by McGuire, Stephen
• New Web 2.0 metric not the old ROI
  by Iskowitz, Marc
• UPWARD MOVE
  by Hornyak, Kyle
• How to make your own luck
  by Chase, James
• Effexor ad draws warning letter
  by Iskowitz, Marc
• MEDIA NOTEPAD: Update
• ePharma Summit discusses the future
  by McGuire, Stephen
• PhRMA PPA spokesman snaps, scores bad press
  by Arnold, Matthew
• Look who's talking
  by Iskowitz, Marc
• MEDIA
• Beyond the Banner
• Is There a Doctor on the Web?
  by Arnold, Matthew
• NEWS: Update
• Agency picks risk advisory panelists
  by Dickinson, James G
• Real-time education makes headlines
  by Iskowitz, Marc
• DTC spend declined in third quarter
  by Arnold, Matthew
• WALL STREET CHOICE: PFIZER DEAL PROVIDES MORE DOWNSIDE PROTECTION
• AT WORK WITH...
• Search and Deploy
  by McGuire, Stephen
• Detailer's dilemma: doctor gift bills gaining support
  by Iskowitz, Marc
• Mahady, Redmond move up the ranks at Wyeth
  by Arnold, Matthew
• MEDIA CHOICE
  by Dukan, Pierre
• Bill seeks to license pharma sales reps
  by McGuire, Stephen
• Vantage Point
  by Vanderveer, Richard B
• BEYOND THE PATENT: Extending the Life of Brands
  by Friedman, Larry
• Dem plans bad for pharma
  by Senak, Mark S
• From the editor
  by Chase, James
• Social Etiquette
  by Arnold, Matthew
• Got Game?
  by Chase, James
• Autism advertisements enrage patient advocacy groups
  by Arnold, Matthew
• Gottlieb: FDA unprepared for follow-on biologics
  by Dickinson, James G
• CME REPORT: Update
• DTC REPORT: Update
• Sky-high satellite space fees spur concerns
  by Iskowitz, Marc
• MANUFACTURERS
• Viewpoint
  by Bolling, Jay
• Antidote
• Ascend pulls the plug on medical titles
  by Arnold, Matthew
• DIRECT MARKETING: Update
• Wadler to head MWW health offering
  by Arnold, Matthew
• cutting edge, The
  by McGuire, Stephen
• CORRECTION
• Interactive Companies
• NEWS: Pipeline
• WASHINGTON INSIDER: Update
• Rep. Waxman leak unlikely to suppress off-label guidance
  by Iskowitz, Marc
• JOHNSON & JOHNSON'S CORDIS
  by Arnold, Matthew
• Merck sets science in motion
  by Arnold, Matthew
• AGENCIES
• Online Blackboard
  by Iskowitz, Marc
• Getting with the Program
  by McGuire, Stephen
• Big pharma ad shop changes its image
  by Arnold, Matthew
• Congress 'intimidating' FDA staffers
  by Dickinson, James G
• Web Watch
  by McKillen, Dan
• Doc knocks DTC diagnostic ads
  by Arnold, Matthew
• Standout creatives
  by Iskowitz, Marc
• NAME THAT BRAND
• A Measure of Success
  by Iskowitz, Marc
• Expect big pharma layoffs of 2007 to continue: report
  by McGuire, Stephen
• ASTRAZENECA AND THE AMERICAN
  by Arnold, Matthew
• YouTube for docs is big at Temple
  by Arnold, Matthew
• Docs rate top specialty reps in survey
  by McGuire, Stephen
• Analytics pros more than just 'quants,' says study
  by Iskowitz, Marc
• PRIVATE VIEW
  by McShane, Kevin
• Calendar
• ABBOTT OBSERVED WORLD AIDS DAY
  by Arnold, Matthew
• Direct-to-consumer ads upset 'learned intermediary' role
  by Dickinson, James G
• Revolution Health adds to its online health network
  by McGuire, Stephen
• PR View
  by Hanessian, Lynn
• Many happy returns
  by Arnold, Matthew
• SUPPLIERS