Sales, marketing vet to lead TargetRx

Medical Marketing and Media, Mar 2008 by McGuire, Stephen

PHARMA SALES service provider TargetRx has appointed industry sales and marketing veteran Craig Scott to the role of president and CEO. Scott also becomes a member of the company's board of directors.

Scott assumes the president and CEO role from Michael Luby, TargetRx founder who will remain a full-time employee of the company and a member of the board of directors.

Prior to joining TargetRx, Scott was president of the Catalina Health Resource division of Catalina Marketing Corporation from 2004 until the leveraged buyout of the company in November 2007.

During his tenure, Scott increased revenues and profits and led the transformation of Catalina Health Resource into a top provider of DTP communication services in pharmacies nationwide. Prior to Catalina, he was with Nelson Communications for nine years and Johnson & Johnson for 13 years.

At Johnson & Johnson, Scott held a variety of marketing and management positions.

"I am enthused by TargetRx's proprietary predictive modeling database," Scott said. "With a comprehensive understanding of physician attitudes about products, promotion, payors and patients, we can offer pharmaceutical companies robust information that will fundamentally improve the effectiveness of their sales and marketing efforts. At this critical time for the industry, TargetRx will continue to provide clients with superior tools that will enable them to increase market share and improve the bottom line." - SM