MEDIA NOTEPAD: Update

Medical Marketing and Media,  Apr 2008  

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Elsevier is acquiring Windhover Information, publisher of IN VIVIO and the RPM Report. Windhover will be folded into Elsevier's Pharma Business Intelligence Unit, which includes F-D-C Reports (The Pink Sheet). The publisher's parent company announced plans to unload its Business Information Unit, including Variety and Publisher's Weekly, and picked up risk management company ChoicePoint.

Advanstar named Rick Stefany publisher on Drug Topics. He joins the company from Media Marketing Services, where he was VP sales and marketing. He assumes responsibility for growing brand revenue via journal and online advertising and projects in the pharmacy marketplace.

Jones and Bartlett Publishers acquired Compact Clinicals, a medical publisher of psychiatric and mental health educational materials and assessment scales.

MediMedia, a health care communications, publishing and med ed company, formed a dedicated market research unit and appointed Camm Epstein, PhD to lead it. Epstein, who joins from a boutique pharma market research firm specializing in communications research, becomes VP, market research at MediMedia.

Copyright Haymarket Media, Inc. Apr 2008
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