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Medical Marketing and Media, May 2008 by Arnold, Matthew
SURGICAL GOWN AND GLOVE MAKER Kimberly-Clark fielded a CME bus tour as part of its "Not on my watch" campaign to raise awareness of healthcare associated infections. The HAI Education Bus, a mobile classroom offering accredited CME and CE on preventing hospital infections, hit the road in March for a 30-city tour which took it to 39 hospitals.
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The bus featured computer workstations, satellite Internet and online educational courses designed to accommodate the busy nurse or physician on break. Other campaign elements include a website, online toolkit and a "PR campaign in a box" that hospitals can use to reach press. -MA
Copyright Haymarket Media, Inc. May 2008
Provided by ProQuest Information and Learning Company. All rights Reserved
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