Medical Marketing and Media

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Articles in Jun 2008 issue of Medical Marketing and Media

• Professional guinea pigging
  by Ross, Warren
• UPWARD MOVE: Cynthia Schwalm
  by Hornyak, Kyle
• CME industry ponders its uncertain future
  by Arnold, Matthew
• DTC REPORT: Update
• AAMC urges gift ban, CME oversight
  by Arnold, Matthew
• FDA may modernize trial oversight
  by Dickinson, James G
• NEWS: Update
• SUPPLIERS
• SURVIVING THE SHIFT
  by Arnold, Matthew
• SEO PR helps level online playing field
  by Comer, Ben
• DIRECT MARKETING: Update
• MEDIA CHOICE
• Four journal publishers partnering with Sermo
  by Arnold, Matthew
• Sermo takes on Medscape with interactive CME
  by Arnold, Matthew
• Calendar
• PRIVATE VIEW
  by Bodenner, Becky
• Obesity market set for huge growth
  by Arnold, Matthew
• Alternative sales channel boosts Rx
  by Comer, Ben
• CME REPORT: Update
• Huge FDA changes in Globalization Act of '08
  by Dickinson, James G
• GAO report: FDA bureaucracy gums up DTC ad reviews
  by Arnold, Matthew
• MEDIA
• Virtual Pharma Healthcare Resources
• Burson-Marsteller names Cohen new global chair
  by Comer, Ben
• Chantix top-searched Rx brand online
  by McGuire, Stephen
• Advanstar to launch digital services
  by Comer, Ben
• Antidote
  by Siegel, Marc
• Viewpoint
  by Kamp, John
• CORRECTION
• Top Five Physician Activities Online
• Vantage Point
  by Vanderveer, Richard B
• DMA study predicts healthy growth
  by Comer, Ben
• JAMA lambastes Vioxx articles
  by Comer, Ben
• PHRMA RECRUITED JERRY MATHERS
  by Arnold, Matthew
• For specialty journals, a dismal first quarter of 2008
  by Comer, Ben
• NAME THAT BRAND
• PR REPORT: TRUST & CREDIBILITY
  by Comer, Ben
• Viagra online ad draws warning
  by Arnold, Matthew
• Web Watch
  by McKillen, Dan
• DC battle erupts over off-label reprints
  by Dickinson, James G
• MANUFACTURERS
• WALL STREET CHOICE TRANSFORMATION OF MERCK OPERATING MODEL EXPECTED
• Gardasil tops at annual Phame Awards
  by Arnold, Matthew
• ACCME rethinks 'commercial interest'
  by Arnold, Matthew
• WASHINGTON INSIDER: Update
• Pipeline
• AGENCIES
• SECOND COMING?
  by DeLarge, Craig
• PR View
  by Wray, Charlotte
• WebMD changes its financial outlook for '08
  by McGuire, Stephen
• MEDIA NOTEPAD: Update
• HBA recognizes woman of the year
  by Comer, Ben
• Doctors are consumers too
  by Chase, James
• COMPANY NEWS
• BUILT FOR SPEED
  by Parreño, Julian
• Pre-launch promotion crucial to brand strategy
  by Comer, Ben
• Agency launches DTP modular suite
  by Comer, Ben
• Shuffling spend as forces slim down
• As I See It
  by Dickinson, James G
• DTC has its day under the spotlights
  by McGuire, Stephen
• AT WORK WITH...
• Laverty levitates Eisai's US image
  by Lewis, Tanya
• DTC spend down 3% in '07
  by Arnold, Matthew
• HMP acquires Princeton Media
  by Arnold, Matthew
• Dingell blasts FDA head over funding
  by Dickinson, James G
• Do quick approvals mean risky drugs?
  by Dickinson, James G
• ELI LILLY AND CO. HELD
  by Arnold, Matthew