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Articles in Jun 2008 issue of Medical Marketing and Media
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Professional guinea pigging
by Ross, Warren -
UPWARD MOVE: Cynthia Schwalm
by Hornyak, Kyle -
CME industry ponders its uncertain future
by Arnold, Matthew - DTC REPORT: Update
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AAMC urges gift ban, CME oversight
by Arnold, Matthew -
FDA may modernize trial oversight
by Dickinson, James G - NEWS: Update
- SUPPLIERS
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SURVIVING THE SHIFT
by Arnold, Matthew -
SEO PR helps level online playing field
by Comer, Ben - DIRECT MARKETING: Update
- MEDIA CHOICE
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Four journal publishers partnering with Sermo
by Arnold, Matthew -
Sermo takes on Medscape with interactive CME
by Arnold, Matthew - Calendar
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PRIVATE VIEW
by Bodenner, Becky -
Obesity market set for huge growth
by Arnold, Matthew -
Alternative sales channel boosts Rx
by Comer, Ben - CME REPORT: Update
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Huge FDA changes in Globalization Act of '08
by Dickinson, James G -
GAO report: FDA bureaucracy gums up DTC ad reviews
by Arnold, Matthew - MEDIA
- Virtual Pharma Healthcare Resources
-
Burson-Marsteller names Cohen new global chair
by Comer, Ben -
Chantix top-searched Rx brand online
by McGuire, Stephen -
Advanstar to launch digital services
by Comer, Ben -
Antidote
by Siegel, Marc -
Viewpoint
by Kamp, John - CORRECTION
- Top Five Physician Activities Online
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Vantage Point
by Vanderveer, Richard B -
DMA study predicts healthy growth
by Comer, Ben -
JAMA lambastes Vioxx articles
by Comer, Ben -
PHRMA RECRUITED JERRY MATHERS
by Arnold, Matthew -
For specialty journals, a dismal first quarter of 2008
by Comer, Ben - NAME THAT BRAND
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PR REPORT: TRUST & CREDIBILITY
by Comer, Ben -
Viagra online ad draws warning
by Arnold, Matthew -
Web Watch
by McKillen, Dan -
DC battle erupts over off-label reprints
by Dickinson, James G - MANUFACTURERS
- WALL STREET CHOICE TRANSFORMATION OF MERCK OPERATING MODEL EXPECTED
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Gardasil tops at annual Phame Awards
by Arnold, Matthew -
ACCME rethinks 'commercial interest'
by Arnold, Matthew - WASHINGTON INSIDER: Update
- Pipeline
- AGENCIES
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SECOND COMING?
by DeLarge, Craig -
PR View
by Wray, Charlotte -
WebMD changes its financial outlook for '08
by McGuire, Stephen - MEDIA NOTEPAD: Update
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HBA recognizes woman of the year
by Comer, Ben -
Doctors are consumers too
by Chase, James - COMPANY NEWS
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BUILT FOR SPEED
by Parreño, Julian -
Pre-launch promotion crucial to brand strategy
by Comer, Ben -
Agency launches DTP modular suite
by Comer, Ben - Shuffling spend as forces slim down
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As I See It
by Dickinson, James G -
DTC has its day under the spotlights
by McGuire, Stephen - AT WORK WITH...
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Laverty levitates Eisai's US image
by Lewis, Tanya -
DTC spend down 3% in '07
by Arnold, Matthew -
HMP acquires Princeton Media
by Arnold, Matthew -
Dingell blasts FDA head over funding
by Dickinson, James G -
Do quick approvals mean risky drugs?
by Dickinson, James G -
ELI LILLY AND CO. HELD
by Arnold, Matthew
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