Obesity market set for huge growth

Medical Marketing and Media,  Jun 2008  by Arnold, Matthew

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THE MARKET FOR obesity treatments will grow five-fold by 2016, according to research firm Decision Resources.

The category, worth an estimated $478 million in 2006, will grow to $2.7 billion by 2016 in the US, UK, France, Germany, Italy, Spain and Japan, the firm projected. Growth will be most rapid in the US, where sales will increase from $222 million in 2006 to nearly $2 billion in 2016.

Market growth will be fueled by a number of therapies, the report said, including from Arena Pharmaceuticals' lorcaserin and Amylin's pramlintide/leptin combo, expected to launch in major markets by 201 !.The report anticipates 80% of the market switching to those and other therapies with novel mechanisms of action. However, the study's authors, citing the case of SanofiAventis' Acomplia (rimonabant), caution that PDA's wariness toward new drugs in the category could slow growth and note that similar safety concerns could plague Merck's taranabant and Pfizer's CP-945598, which belong to the same drug class as rimonabant.-Matthew Arnold

Copyright Haymarket Media, Inc. Jun 2008
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