Bridgestone Sets Deal With TA

Light & Medium Truck, Mar 2008

Bridgestone Rrestone North American Tire LLC has signed a seven-year agreement with TravelCenters of America LLC to sell Bridgestone and Firestone brand commercial tires at sites operated by TravelCenters of America and Petro Stopping Centers, the company said. This agreement also makes Bridgestone the exclusive premium commercial tire offered by both TravelCenters of America and Petro:Lube truck maintenance and repair centers.

TA operates and franchises TravelCenters of America and Petro Stopping Centers in 41 states in the United States and in Canada. The combined replacement tire network has more than 230 locations, 950 service bays, nearly 2,800 technicians and 400 road service vehicles, Bridgestone said.

The agreement affects company-owned TravelCenters of America Truck Repair Centers and Petro:Lube Shop locations only; however, wide franchise participation for both brands is anticipated, Bridgestone said.