Public Relations Quarterly

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Articles in Fall 1998 issue of Public Relations Quarterly

• golden public relations dictum, The
  by Filson, Brent
• Letters
• Segmenting publics: An introduction
  by Morton, Linda P
• Public relations in the new millennium
  by Strenski, James B
• Looking Good in Print, Fourth Edition
  by Swift, Paul
• Use the power of poetry to polish your prose
  by Grazian, Frank
• How your employee communications programs can boost productivity and pride
  by Howard, Carole M
• PR counselor as consultant
  by Swift, Paul
• Trade show editiorial liaison: Take a walk in their shoes
  by Marken, G A
• Public relations budgets grew 30 percent in 1998: Clients surveyed budgeted $1 million more for PR this year
• Baum's Wizard of Oz as gilded age public relations
  by Ziaukas, Tim
• Japanese media relations: A quick overview
  by Gibson, Dirk C
• Purifying a tainted corporate image: Odwalla's response to an E. Coli poisoning
  by Thomsen, Steven R; Rawson, Bret