Public Relations Quarterly
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Articles in Winter 1998/1999 issue of Public Relations Quarterly
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Two from the institute
by Swift, Paul -
evolution of public issues management, The
by Kitto, Jennifer A -
future of public relations, The
by Pires, Mary Ann -
Segmenting publics by gender
by Morton, Linda P -
Measuring relationships is key to successful public relations
by Lindenmann, Walter K -
Position statement opposing proposition B
by Nold, Andrea S -
Good refresher course
by Marken, G A Andy -
Chase foresees dismal future for public relations--it's been captured by marketing
by Chase, W Howard -
Lessons for PR2K
by Greene, Mike -
Communications people have no business running Web sites
by Marken, G A Andy -
struggle to obtain recognition, The
by Lerbinger, Otto -
At show time editorial abuse gets easier with email
by Marken, G A -
Vigorous field, weak book
by Lukaszewski, James E -
student issue of PRQ--a critique, The
by Ryan, Michael -
When those nasty rumors starts breeding on the Web, you've got to move fast
by Crawford, Alan Pell - Letters to the editor
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Where will the college of fellows be in 2009?
by Burger, Chester -
Gems among the repetition
by St John, Burton III -
Segmenting publics: An introduction
by Morton, Linda P -
Association PR: Techniques of great PR teams
by Levy, Ronald N -
Writer's notebook
by Erb, Lyle L -
If we all want it, why can't we have it? Replay officiating as a PR issue for the NFL
by Swain, William N -
Is it ethical for practitioners to represent "bad" clients?
by Martinson, David L -
Does your Web site attract or repel customers? Three tests of Web site effectiveness
by Kent, Michael L -
controversy over "public journalism", The
by Nelson, David -
Dit dit dit -- dash dash dash -- dit dit dit: SOS for PR orthodoxy?
by Freitag, Alan R -
NFL sponsor Budweiser targeted by online activism campaign
by Swain, William N -
How to increase media coverage for your product or service by understanding and meeting shared responsibilities with the media
by Brooks, David S -
Research for Ink: How to get opinion-driving publicity from market research
by Chiagouris, Larry; Middleman, Ann -
Communicating with Maori: Can public relations become bicultural?
by Comrie, Margie; Kupa, Rochelle -
Ten tips for better focus groups
by Ledingham, John A; Bruning, Stephen D
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
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