Public Relations Quarterly

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Articles in Winter 1998/1999 issue of Public Relations Quarterly

• Two from the institute
  by Swift, Paul
• evolution of public issues management, The
  by Kitto, Jennifer A
• future of public relations, The
  by Pires, Mary Ann
• Segmenting publics by gender
  by Morton, Linda P
• Measuring relationships is key to successful public relations
  by Lindenmann, Walter K
• Position statement opposing proposition B
  by Nold, Andrea S
• Good refresher course
  by Marken, G A Andy
• Chase foresees dismal future for public relations--it's been captured by marketing
  by Chase, W Howard
• Lessons for PR2K
  by Greene, Mike
• Communications people have no business running Web sites
  by Marken, G A Andy
• struggle to obtain recognition, The
  by Lerbinger, Otto
• At show time editorial abuse gets easier with email
  by Marken, G A
• Vigorous field, weak book
  by Lukaszewski, James E
• student issue of PRQ--a critique, The
  by Ryan, Michael
• When those nasty rumors starts breeding on the Web, you've got to move fast
  by Crawford, Alan Pell
• Letters to the editor
• Where will the college of fellows be in 2009?
  by Burger, Chester
• Gems among the repetition
  by St John, Burton III
• Segmenting publics: An introduction
  by Morton, Linda P
• Association PR: Techniques of great PR teams
  by Levy, Ronald N
• Writer's notebook
  by Erb, Lyle L
• If we all want it, why can't we have it? Replay officiating as a PR issue for the NFL
  by Swain, William N
• Is it ethical for practitioners to represent "bad" clients?
  by Martinson, David L
• Does your Web site attract or repel customers? Three tests of Web site effectiveness
  by Kent, Michael L
• controversy over "public journalism", The
  by Nelson, David
• Dit dit dit -- dash dash dash -- dit dit dit: SOS for PR orthodoxy?
  by Freitag, Alan R
• NFL sponsor Budweiser targeted by online activism campaign
  by Swain, William N
• How to increase media coverage for your product or service by understanding and meeting shared responsibilities with the media
  by Brooks, David S
• Research for Ink: How to get opinion-driving publicity from market research
  by Chiagouris, Larry; Middleman, Ann
• Communicating with Maori: Can public relations become bicultural?
  by Comrie, Margie; Kupa, Rochelle
• Ten tips for better focus groups
  by Ledingham, John A; Bruning, Stephen D