Public Relations Quarterly

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Articles in Spring 2002 issue of Public Relations Quarterly

• Hard core PR
  by Levy, Ronald N
• Targeting native Americans
  by Morton, Linda P
• Latino professionals in public relations: More than meets the eye
  by Len-Rios, Maria E
• American Hispanic public relations
  by Gibson, Dirk C
• Beating the titans... How your small firm can compete and win
  by Prosek, Jennifer
• Marketing Communications: Integrated Theory, Strategy & Tactics
  by Howard, Carole M
• Why doesn't the press call?
  by Marken, G A
• South Florida media audit challenges placement assumptions, reveals journalist complaints
  by Adams, William C
• How to Work with Angry People and Outraged Publics: A Seminar Guide
  by Burger, Chester
• An Hispanic practitioner's perspective
  by Cordova, John J
• times they are a changing...and so should PR training, The
  by Rose, Pat
• Getting to Yes: Negotiating Agreement Without Giving In
  by Marken, G A
• editor & publisher international year book, The
  by Tebo, Mitch
• Effectively targeting Hispanics in the southwest: Views from public relations professionals in a border city
  by Perez, Frank G
• Perspectives of Hispanic PR practitioners
  by Abeyta, Nicole; Hackett, Melanie
• Tomorrow's Latino practitioners: Profiles of Hispanic public relations students
  by Gibson, Dirk C; Sanchez, Christina E; Weisgerber, John S