Public Relations Quarterly

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Articles in Summer 2004 issue of Public Relations Quarterly

• Anatomy of Buzz: How to Create Word-of-Mouth Marketing, The
  by Marken, G A "Andy"
• New Investor Relations - Expert Perspectives on the State of the Art, The
  by Marken, G A "Andy"
• Survival Of The Fittest
  by Thomas, Jerry W
• Media Training 101 - A Guide to Meeting the Press
  by Marken, G A "Andy"
• A Candid Look At Menstrual Products - Advertising and Public Relations
  by Weiner, Richard
• Passionate Organization: Igniting the Fire of Employee Commitment, The
  by Marken, G A "Andy"
• Five P's for Media Interviews: Fundamentals for Newbies, Veterans and Everyone in Between, The
  by Smudde, Peter M
• How to Succeed in Business Without Working So Damn Hard: Rethinking the Rules, Reinventing the Game
  by Marken, G A "Andy"
• Segmenting Social Classes: The Working Class
  by Morton, Linda P
• Applied Communication Research
  by Marken, G A "Andy"
• Value-Added Public Relations: The Secret Weapon of Integrated Marketing
  by Marken, G A "Andy"
• Throwing the Elephant: Zen and the Act of Managing Up
  by Marken, G A "Andy"
• Reputation Management Starts at Home...One Day at a Time
  by Marken, G A "Andy"
• Corporate Conversations - A Guide to Crafting Effective and Appropriate Internal Communications
  by Marken, G A "Andy"
• What Would Machiavelli Do
  by Marken, G A "Andy"
• Job-Hunting Trends for 2004: Career Expert Cites Tactics That are 'In' and 'Out' When Looking for Work
• On The Job: How to Make It in the Real World of Work
  by Marken, G A "Andy"
• A Strategic Response to Media Metamorphoses
  by Goldstein, Gary B
• Professional To Professor: Nine Things You Need To Know
  by Fearn-Banks, Kathleen
• Activism That Protects Your Management
  by Levy, Ronald N
• Toward a Peaceable Kingdom: Public Relations and Religious Diversity in the U.S.
  by Tilson, Donn James; Venkateswaran, Anuradha