Bibliography for: "Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research"

November, Peter "Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research". Australasian Marketing Journal. FindArticles.com. 08 Dec, 2009. http://findarticles.com/p/articles/mi_qa5526/is_200401/ai_n21359843/

Australasian Marketing Journal

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Articles in 2004 issue of Australasian Marketing Journal

• Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research
  by November, Peter
• Introduction to Marketing: A Value Exchange Approach
  by Styles, Chris
• Does an Academic Research Paper Contain Useful Knowledge? No (p<.05)
  by Armstrong, J Scott
• A Commentary on Hunt and Arnett's Paper: Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory
  by Cadeaux, Jack
• Effect of Advertising and Display: Assessing the Evidence, The
  by Danaher, Peter
• Essentials of Marketing Research
  by Harris, Jennifer
• Journal Rankings: How Much Credence Should We Give Them?
  by Uncles, Mark D
• Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More With Less Effort
  by Sharp, Byron
• A Commentary on Hunt and Arnett's Paper: Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory
  by Dowling, Grahame R
• Business and Management Research: How to Complete Your Research Project Successfully
  by Alpert, Frank
• Taiwanese are Just Like Australians in Their Loyalty to Fast Food Outlets, The
  by Bennett, Dag
• Ultimate Secrets of Advertising, The
  by Higgs, Bronwyn
• Journal Rankings: Does One Size Fit All?
  by Polonsky, Michael J
• A Study of Perceptions Regarding Service Firms' Attitudes Towards Exporting
  by Patterson, Paul G
• Network Analysis in Marketing
  by Webster, Cynthia M; Morrison, Pamela D
• Dove vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury
  by Riley, Francesca Dall'Olmo; Lomax, Wendy; Blunden, Angela
• Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory
  by Hunt, Shelby D; Arnett, Dennis B
• Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
  by Romaniuk, Jenni; Sharp, Byron; Paech, Samantha; Driesener, Carl
• Segmenting Markets by Bagged Clustering
  by Dolnicar, Sara; Leisch, Friedrich
• Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication, The
  by Hart, Allison E; Rosenberger, Philip J III
• Doctoral Coursework is Needed in Australasia
  by Alpert, Frank; Kamins, Michael A
• Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand
  by Mort, Gillian Sullivan; McColl-Kennedy, Janet R; Kiel, Geoffrey; Soutar, Geoffrey N
• Consistent Consumer Responses To Price Changes
  by Scriven, John; Ehrenberg, Andrew
• Empirical Generalisation in Marketing
  by Uncles, Mark D; Wright, Malcolm
• A Response to Cadeaux and Dowling: Market Segmentation Strategy and Resource-Advantage Theory
  by Hunt, Shelby D; Arnett, Dennis B
• Stochastic Nature of Purchasing a State's Lottery Products, The
  by Mizerski, Dick; Miller, Rohan; Mizerski, Katherine; Lam, Desmond
• An Asian Perspective on Airline Industry eMarkets
  by Neill, Mark; Purchase, Sharon
• Testing Dick and Basu's Customer Loyalty Model
  by Garland, Ron; Gendall, Philip