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WPP strikes partnership with Yahoo
Independent, The (London), May 17, 2008
Business News IN BRIEF
*WPP has struck an advertising partnership with the US internet giant Yahoo that will let WPP's advertising agencies buy ads on Yahoo's online ad exchange. Yahoo, which recently spurned a $47.5bnunsolicited takeover bid from Microsoft, said the deal would first involve WPP units GroupM and 24/7 Real Media. In a statement, the companies said that as part of the deal, WPP advertising agencies would, through its 24/7Real Media arm, develop aproprietary advertising media trading platform that takesadvantage of Yahoo's Right Media exchange.
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