Cameron: Beat your neighbours on energy

Keeping up with the Joneses is being resurrected as a feature of Conservative environment policy.

Under a Tory government, all electricity and gas bills would have information that allows householders to see what their neighbours are spending on energy - with the hope that this will encourage them to save energy themselves.

In a speech to environmentalists the Tory leader, David Cameron, said:"It's an obvious piece of psychology. It seems to me a non- bossy, non-interventionist ... way of nudging behaviour in the right direction."

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