REAR VIEW Mirror: HARLEY DUBLIN SON

0 Comments | Sunday Mirror, Apr 15, 2007 | by Brian Twomey

FORMER SIMI president Brian Murphy has gone into the bike business. He and his son Jeff, both formerly of Belgard Motors, have gone into partnership together and step up a new Harley Davidson dealership on the Naas Road, just yards from the Red Cow. Trading as Harley-Davidson Dublin it is only the second dealership authorised to sell the iconic brand of motorcycles in Ireland, the other being Harley-Davidson Waterford.

With a background in car dealing, Belgard Motors sells Porsche, Mercedes-Benz, Volkswagen, Audi and Mazda brands, the father-son team aim to bring four-wheel levels of customer service to motorcycling. According to Jeff Murphy 'Rider training will be a major part of our product offer.

Knowing that there are many potential Harley riders that need a helping hand, and to satisfy this demand, we are setting up a Harley- Davidson Rider's Edge Training Programme so that new or lapsed bikers can be trained to ride confidently and safely. Learner-legal Harley-Davidson models will also form part of our range."

The dealership also deals in the sporty Harley-Davidson subsidiary, Buell Motorcycles.