LJ International starts selling jewelry featuring colored stones in
Emerging Markets Economy, May 6, 2004
LJ International, Inc. one of the fastest-growing fine jewelry companies in the world, Thursday announced that it has started selling jewelry featuring colored stones in China under a new strategic vendor contract with global retailer Carrefour.
Carrefour is the second largest retailer in the world and the operator of 35 giant "hypermarkets" in China. Under the new vendor agreement, LJI started selling its jewelry products in February 2004 at the Carrefour hypermarket inShanghai. The LJI-Carrefour contract makes LJI one of two exclusive jewelry suppliers to the retail chain in China.
"We're pleased to report that the initial sell-through of our products at Carrefour has exceeded our internal expectations, and that our colored stones are popular with Carrefour shoppers," said Yu Chuan Yih, Chairman and CEO ofLJ International.
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