Iusacell - first cell phone company in Mexico to have full coverage

World IT Report, Jul 15, 2004

Grupo Iusacell, S.A de C.V. stated that as of this month, Iusacell will integrate QUALCOMM'S BREW solution to its system, thus allowing subscribers to surf and download a variety of applications, such as e- mail, ring tones, screen savers, games, and photo transmission, through its mobile telephones. These devices will also soon feature video transmission.

Iusacell is the first cell phone company in Mexico to have a full coverage third generation technology, 3GCDMA, thus providing users with the "3-G Iusacell" service, which offers a wide range of multimedia applications, so that customers have the possibility to use cell phones as a communication tool that complements their lifestyles.

"In Iusacell, we want to give customers the best service and attention; we want them to see Iusacell as a cell phone company that can offer the best and most advanced technology with great coverage, and as a company that caresabout customers' needs. Our slogan "En Iusacell pensamos en ti" (We Think of You in Iusacell) is aimed at having a closer approach with current and potential users," said Gustavo Guzman, General Director, Grupo Iusacell.

"The growth potential of the Mexican wireless data market is enormous, and we working at QUALCOMM are looking forward to joining Iusacell in this effort," said Flavio Mansi, Business Development Vice President, QUALCOMM Inc.Mexico and Central America. "The election of the BREW solution by Iusacell places the company as the Mexican wireless market leader and consolidates the solution as the best option for carriers, due to its flexibility, easyimplementation, and wide support from an international developer community."