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Journal Record, The (Oklahoma City), Nov 26, 1997
Two months early
NEW YORK (AP) -- NBC has sold all available commercial time for the upcoming Super Bowl telecast more than two months in advance of the game. The network got a record $1.3 million for each 30-second advertising unit, the trade magazine Advertising Age reported. That would be up from an average of more than $1.2 million for the last Super Bowl telecast which was carried on the Fox TV network. Network executives declined comment on the price.
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