Business World

Journal Record, The (Oklahoma City), Mar 5, 1998

March madness

NEW YORK (AP) -- This is the time of year when alumni affection for alma maters starts swelling in chests across the nation, and some people, wanting to be in the spirit of the NCAA basketball championships, feel compelled to wear their school colors. But even school pride will cost you, warns SmartMoney magazine, which surveyed the campus stores of five big schools. For example, a silk tie with a college name or logo will set you back $61.50 at the University of Kansas, and a less painful $23 at Indiana University. A license plate frame for the University of North Carolina costs just $4, but you'll have to pony up $15 at UCLA. If you want to get your child into the act, a "future cheerleader" outfit from the University of Kentucky goes for $33, but you'll save money if you're shopping at Indiana, where the price tag is only $20.