Business World

Journal Record, The (Oklahoma City), Apr 1, 1999

Finding a new market

NEW YORK (NYT) -- The major broadcast networks are wringing their hands about the loss of hordes of 18-to-34-year-old viewers this season -- at least 6 percent of that age group -- and even accuse Nielsen Media Research of faulty measurement (a charge Nielsen denies). Now comes word of where at least some of those young viewers have gone: to Univision, the Spanish-language network. Sparked by its hugely popular prime-time "telenovellas," Univision is the fastest- growing network, broadcast or cable, among 18-to-34-year-olds. And Nielsen research has helped it grow.