Body-hugging monitors

Journal Record, The (Oklahoma City), Jun 12, 2001

"This was a small business for Mattel, but we think we can build it into something much bigger with our more focused approach," said Wham-O Chief Executive Mojde Esfandiari. "Our objective is to grow into a business with $200 million to $300 million in annual sales within the next few years."

To hit its sales target, Wham-O -- named after the impact of a well-aimed slingshot, the company's original product -- expects to snap up other promising toy lines, much like company co-founders Rich Knerr and Spud Melin did in 1955 when they bought the Pipco Flying Saucer from a pair of inventors. After initially selling the discs as the Pluto Platter, Wham-O later renamed it "Frisbee." The Frisbee and Hula Hoop helped establish Wham-O as one of the toy industry's top fad factories.