Baltimore-based Vertis Communications Inc. announces results of

Daily Record, The (Baltimore), Mar 15, 2007 by Maryland Daily Record Staff

Vertis Communications Inc., of Baltimore, a provider of targeted advertising, media and marketing services ,announced the results of its proprietary Customer Focus OPINIONES survey, which revealed that of the Hispanic adults surveyed who read direct mail, 64 percent have responded to direct mail advertising in the past 30 days, compared to just 46 percent of the general U.S.

population. Additionally, the findings revealed that 72 percent of U.S. Hispanic adults surveyed who speak English at home read direct mail advertising, compared to 69 percent who speak only Spanish at home and 58 percent who speak Spanish inside and out of the home.