Lorillard, Philip Morris to duke it out in U.S. District Court in
Daily Record, The (Baltimore), Dec 6, 2007
Lorillard Tobacco Co. is denying that the use of the letter "M" to promote its Newport cigarettes cashes in on Philip Morris USA's iconic Marlboro brand. Philip Morris USA, the nation's No. 1 tobacco company, filed suit in October in U.S. District Court in Richmond, Va., seeking to block Lorillard from using an "M" on Newport packaging, contending it unfairly infringes on its top-selling brand.
Greensboro, N.C.-based Lorillard applied to the U.S. Patent and Trademark Office in February to register "M Newport Blend" and "M Newport Blend The Way to Chill" as trademarks.
Copyright 2007 Dolan Media Newswires
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