The Daily Record Business News Briefs: June 23, 2009
Daily Record, The (Baltimore), Jun 23, 2009
Merkle Inc., of Columbia, one of the nation's largest database marketing agencies, unveiled a new white paper, entitled "Integrated Customer Marketing." It introduces the new optimization framework designed to help organizations navigate the rapidly changing marketing landscape. ICM also enables marketers to re-engineer their customer marketing strategy and business processes to actively manage customer and prospect interactions across sales, marketing and services throughout the customer lifecycle. The white paper is available for free at www.merkleinc.com/icm.>
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