Delta's airfare plan — and its impact on industry

Deseret News (Salt Lake City), Jan 6, 2005

THE PLAN: Most expensive fares will be no higher than $499 one- way in coach, $599 in first class. No Saturday stays needed. Big winners: business travelers. Delta counting on luring more customers.

REACTION: US Airways, Northwest match it in selected markets. Two discount carriers, Southwest and AirTran, said their fares lower already.

INDUSTRY IMPACT: Analysts worry industry revenues could tumble $3 billion a year. Shares of most airlines fall.

Source: The Associated Press