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Consumer research paper honored again
0 Comments | Deseret News (Salt Lake City), Nov 15, 2005
A consumer research paper written 17 years ago by a University of Utah business professor has won another award.
Russell W. Belk was awarded the Sheth Foundation's Journal of Consumer Research award for his article, "Possessions and the Extended Self," which U. officials say is still one of the most heavily cited papers in consumer research.
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Belk's paper also received the American Marketing Association Converse Award in 2004.
Copyright C 2005 Deseret News Publishing Co.
Provided by ProQuest Information and Learning Company. All rights Reserved.
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