Newspaper Agency is now MediaOne

0 Comments | Deseret News (Salt Lake City), Feb 9, 2007 | by Deseret Morning News

Newspaper Agency Corp. announced Thursday it will change its name to MediaOne of Utah, a Newspaper Agency Company.

The company said the new name will more accurately describe its diverse and growing product line.

MediaOne, formed in 1952, as the NAC, handles advertising sales, printing and distribution for the Deseret Morning News and The Salt Lake Tribune.

"The daily papers will always remain the company's flagship vehicles, as the ability of newspapers to reach mass audiences is still unmatched," MediaOne said in a statement. "The company, however, is no longer exclusively a newspaper agency, and its name ought to embody an evolving identity."

MediaOne's products include magazines, direct mail and online content, in addition to its role with the newspapers.

The name change will occur "over the course of 2007 without a large campaign," the company's statement said.