Rising star applies e-technology tools to marketing

Colorado Springs Business Journal, Jul 26, 2002 by Becky Hurley

Dixon's "strategic alliances" often start through a combination of face-to-face meetings with company management; focus groups that yield important market data; strategic planning and design of everything from electronic formats to direct mail pieces and packaging or brochures. "We work with print, media and public relations," she says, "but there is always some kind of technology incorporated into any marketing program we design. We ask our clients to let us run their websites - it's as if they are our own."

The company's vendor relationships are also strategic, says Dixon, citing the importance of finding printers who are comfortable with advanced technology in graphics reproduction. Similarly, Dixon continues to explore other business ventures that may complement her own.

About her style, Dixon is clear: "I am a strategist and can quickly spot the relevant patterns and issues when faced with a scenario...I am futuristic with my thinking and like to motivate others." At the ripe young age of thirty, Taa Dixon is certainly making her mark on the local business community. As co-founder of the Master Mind Alliance, a strategic planning group for entrepreneurs and as a member of the Business Leaders Roundtable (sponsored by the Chamber), she is a willing business collaborator.

Indicative of her upbeat approach, Taa Dixon sees unending applications for her company's virtual tours, CD-ROMs, website design and marketing insights. When her company relocates its offices to 513 S. Tejon later this month, it will triple its office space. And true to form, Dixon plans to approach her new landlord about the potential for utilizing virtual tours to lease space in his other commercial office buildings.

Entrepreneurialism is alive and well at 720 Media - and in the process, has created an exciting new generation of marketing gurus.