TV Top Ten

AdMedia, Nov 17, 2004

One singular debut in this latest poll - the Tower New Worries tvc out of Generator & Prodigy has made an immediate impact in only its first month on-air to grab the #10 spot. Also of note is that DDB/ Plaza's goldmedal 'Big Guy Little Guy' ads are still working their socks off, despite a new flight of commercials (featuring the same intrepid pair) taking over in October.

And, at last, viewers are recording their fondness of Colenso/Ak Film Co Fisherman, giving Air NZ two spots in the Top 10. For this poll, TNS asked 411 Kiwis to name their "favourite ad" in the period 18 September to 22 October.1. TV One One of Me, Saatchi & Saatchi, Auckland Film Co (Peter Cudlipp).2. ASB Goldstein, Whybin TBWA, Plaza (Paul Middleditch).3. Telecom Mobile Anytime Plan (Cat & Dog), Saatchi & Saatchi, Auckland Film Co (Peter Cudlipp).4. Sky TV Mafia, DDB, Plaza (Paul Middleditch).5. Telecom Animals, Saatchi & Saatchi; produced in- house from stock footage.6. Air NZ Grandparents, Colenso BBDO, Auckland Film Co (Tony Williams).7. Vero Bull in a China Shop, Big Communications, Republic (Darren Ashton).8. Sleepmaker Dancing Lady, library footage ex-Whybin Melbourne.9. Air NZ Fisherman, Colenso BBDO, Auckland Film Co (Tony Williams).10. Tower Insurance New Worries, Generator, Prodigy (Nicholas Reynolds).